The Seller's
Guide

Everything you need to know to sell your property with confidence, clarity, and the protection of expert representation.

4 Frequently Cited Reasons
to Sell a Property

Family Project

Growing your family or rightsizing for a new chapter.

Real Estate Investment

Capitalizing on appreciation to reinvest strategically.

Change of Marital Status

Navigating life transitions with expert guidance.

Retirement Plan

Converting equity to fund the lifestyle you deserve.

With a Real Estate
Broker

1

I am with you every step of the way.

2

Together, we will establish the best sales strategy to optimize your property's performance and maximize your chances of closing quickly and efficiently.

3

I will recommend competent and experienced professionals.

4

I will optimize your property's visibility on Centris and leading real estate media, ensuring effective marketing.

5

I am a true ally in representing your best interests and helping you make informed decisions during negotiations.

6

I provide the tools you need, based on my expertise, to guide and support you at every stage of the transaction.

7

My continuous training ensures that I oversee the legal aspects of the transaction with rigor and professionalism.

8

I am licensed by the OACIQ, demonstrating my commitment to the highest levels of professionalism and ethical standards.

Factors Influencing
Real Estate Values

Economic Conditions

Location

Type of Property

Supply & Demand

Property Condition

Selling Price

Marketing

Selling Price Strategy

1 — Emergency

  • Liquidation
  • Quick sale
  • Priced below market value

2 — Optimal

  • Balanced
  • Low room for negotiation
  • Normal selling time
  • Most seller-friendly strategy
  • Matches qualified buyers

3 — High

  • Not impossible and riskier
  • More negotiation required
  • Longer selling time
  • Results sometimes disappointing
  • Frequent market re-launch

Why the Right Price Matters

Course of
Action

1

Finding a Real Estate Broker

Team up with a broker you feel comfortable with.

2

Discussing Your Terms

Establish selling conditions: price, leaving date, mortgage, inclusions, exclusions, and work to be done.

3

Creating the Right Impression

Clean, decorate, and depersonalize. Get your property ready for showings.

4

Marketing

Professional photography and presentation of your property.

5

Online Listing

Your property is on the market. Get ready to receive offers.

6

Visits

The broker has a key role. Establish the best times for visits.

7

Promise to Purchase

Evaluating opportunities and negotiating offers for the best price and conditions.

8

Accepting the Purchase Offer

Drafting and signing the offer, counter-offer, or refusal within a legal framework.

9

Meeting Terms & Conditions

Documentation, financing, and inspection.

10

Preparing Your Move

Plan and coordinate your move with confidence.

11

Notary

Formalize the sale of your property.

12

Sold

Congratulations on your sale!

The Benefits
of Selling

Making a Profit

If you bought your property long ago and its value has increased, selling could bring a substantial profit.

Freeing Up Cash

Selling can free up capital to invest in another property, finance a project, or pay off debts.

Reducing Costs

If your property requires major repairs, selling can help you avoid additional expenses.

Change of Environment

Selling allows you to move to a new neighbourhood, city, or even country.

Fewer Responsibilities

Reduce the responsibilities associated with ownership: maintenance, tenant management, and more.

Choosing a
Real Estate Broker

?

Does he have an OACIQ license?

?

Does he provide accurate information?

?

Do you feel secure?

?

Is he available?

?

Did he mention the fees you should expect?

?

Is he paying attention?

?

Does he have any administrative mentions or disciplinary measures?

All these conditions are an integral part of my service offer.

Selling Your Family Property
Made Easy

Are you anxious about selling your property? Are there problems you are not comfortable disclosing, such as:

·Foundation problems
·Mold
·Plumbing / electrical problems
·Water infiltration
·Asbestos and pyrite
·Pests / rodent infestation
·Lack of maintenance over the years

There is no perfect time to sell your property. The important thing is to disclose the condition of your property to the best of your knowledge, so that you are well protected and the transaction goes smoothly.

I will make sure the legal paperwork is complete and accurate, so everything goes right.

With me, you will be in good hands.

Finding Out
What You Need

1

Step 1

Your Goals

Timeframe for sale

Do you have a specific time frame in mind? Do you need to sell quickly, or are you flexible on timing?

Target price

What price are you hoping to achieve? Do you already have an idea of what your property is worth?

Goals

Are you looking to maximize profit, sell quickly, or do you have other specific priorities?

Concerns

What concerns do you have about selling your property?

2

Step 2

Gathering Information About the Property

Property features

What would make a buyer fall in love with your property at first sight? What might hold them back?

Property history

Is there important information about your property's history — recent renovations, known problems, or improvements?

Reason for selling

Why did you decide to sell when you did? Understanding your motives helps develop the best sales strategy.

Legal or financial constraints

Are there any legal or financial limitations — mortgage issues, non-compliance notices — I should know about?

Local market conditions

Do you have any information about current local market conditions, such as upcoming development projects?

3

Step 3

Developing the Sales Strategy

Pricing strategy

Do you want to follow a competitive pricing strategy or aim for a higher price?

Property staging

Are you willing to carry out staging or renovation work to make your property more attractive?

Marketing plan

What are your preferences regarding advertising and the presentation of your property?

Communication & reports

How often would you like to receive updates on the status of your sale?

Tips for Optimizing
Your Results

Exterior

  • The entrance is clean and cleared of snow
  • The landscaping is impeccable
  • The gutters are cleaned
  • The exterior siding and windows are clean
  • The overall appearance is attractive

Interior

  • The house is spotless
  • The floors are clean
  • All light bulbs are working
  • The spaces are uncluttered
  • Personal photos and decorations are removed
  • The paint is in good condition
  • The curtains are open to allow natural light in
  • Lamps brighten dim areas
  • The rooms are infused with a delightful scent

Documents Required
to Sell Your Property

General Documents

  • Deed of sale / declaration of transmission
  • Deed of loan / mortgage discharge
  • Certificate of location (to order or already ordered)
  • Certificate of compliance
  • Municipal tax account
  • School tax account
  • Hydro-Québec account
  • Heating oil account
  • Natural gas account
  • Propane gas account
  • Old inspection report
  • Pyrite report or DB certificate
  • Roof invoice
  • Plumbing invoice
  • Electricity invoice
  • Cracks invoice
  • Heat pump invoice
  • Air exchanger invoice
  • Oil tank invoice
  • Furnace invoice
  • Kitchen improvements invoice
  • Bathroom upgrades invoice
  • Floor improvements invoice
  • E/C tank invoice
  • Terrace-solarium invoice
  • Doors and windows invoice
  • Any other improvement / repair invoice

Rental Agreement

  • Alarm system
  • Hot water tank
  • Propane gas tank
  • Installment sale contract
  • Keys — property, garage, shed, etc.

Let's Plan
Your Sale

Schedule a private consultation and receive a tailored strategy for your property.

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