The commission covers our operating expenses.

Licensing Fees

About $2,100 per year, regardless of transaction volume.

Professional Dues

About $1,500 per year — independent of sale price.

Brokerage / Banner Fees

Often 15% of income, capped at approximately $15,000 per year.

Direct Marketing

Direct costs generally under $1,000 per property.

Discretionary Choices

Office rent, salaries, branding, tech — broker’s decisions.

The Argument Falls Apart

Stable costs do not justify a growing commission.

Read the FAQ: the marketing myth

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